Am cassandre biography of barack
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5 Designers Who Redefined Brand Identity | People & Artifacts
When it comes to branding, identity is everything.
I mean this figuratively. Branding is everything because it’s extremely important. Identity is how a company communicates its purpose to the world. Identity informs how a brand’s employees behave when they’re on the job. And identity influences how a customer feels about interacting with the brand.
However, identity is everything in a literal sense. It’s a company’s logo. The font they employ. The colors they choose. The tone of voice used in their commercials. Even an email signature is a part of a brand’s identity.
With the advent of Web3 and the metaverse, brands are facing an entirely new virtual frontier of branding. Creating a clear brand identity in virtual reality will be just as important as creating a brand identity in this reality.
So what do you do if your brand is having an identity crisis?
To be best prepared for the future of design, we're taking a look back with People & Artifacts - A Design Deep Dive. This series examines at the history of design through the lens of the most influential artists and transformative mediums. In this edition, we’re profiling five innovators in brand identity and sharing the lesson
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In Paris in the nineteenth century, Jules Chéret and the other grand masters of the lithographic poster—Alphonse Mucha, Théophile-Alexandre Steinlen, Eugène Grasset, and Henri de Toulouse-Lautrec—took the medium from mere informational advertising to high art, causing the medium’s popularity to skyrocket.
The trend started in Paris but quickly spread, evolving into a lasting and approachable art form that continues the original aims of eye-catching design and powerful communication—whether about a shop, company, event, product, or idea. Let’s take a look at just a few landmark poster artists who owe a debt of history to the poster’s golden age during the Belle Époque, but reinvigorated the medium in keeping with cultural change.
Designer: Leonetto Cappiello (1875–1942)
Purpose: Advertisement for the French aperitif Maurin Quina
Year: 1906
Leonetto Cappiello (Born Italy, 1875–1942), Maurin Quina, 1906. From the collection of the National Gallery of Australia, NGA 2005.367.
A cunning advertiser who moved to Paris in 1898, Leonetto Cappiello invented the idea of associating one image or character with certain products. We take this technique for granted today
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The Best Visual Design Books for 2023
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Mismatch: Attempt Inclusion Shapes Design (Simplicity: Design, Bailiwick, Business, Life)
by John Maeda, Kat Holmes
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