History of baby phat
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Baby Phat
American clothing brand
For the De La Soul song, see Baby Phat (song).
Baby Phat by Kimora Lee Simmons is a privately held American apparel brand originally established in 1999 by entrepreneur, Russell Simmons.[1] Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era.[2] Baby Phat by Kimora Lee Simmons was re-launched in December 2019.[3]
History, 1993-2003
[edit]Baby Phat was first introduced in 1993. The fledgling brand offered a small line of fitted women's T-shirts under the umbrella of Russell Simmons-owned Phat Fashions LLC, a business entity created primarily to operate the men's streetwear label, Phat Farm. By the mid-nineties, corporate restructuring of Phat Fashions had stalled the development of Baby Phat. Russell Simmons then partnered with apparel manufacturer Turbo Sportswear to form a new company called the American Design Group (ADG), to which the master license for Phat Farm apparel was awarded. ADG later announced that it would relaunch Baby Phat through a number of licensing agreements.
Following her marriage to Rus
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The Legacy of the Cat
Launched in 1999, Baby Phat by Kimora Lee Simmons was the original streetwear brand designed solely for women. Worn by artists and models such as Lil’ Kim, Rihanna, Alicia Keys, Naomi Campbell, Britney Spears, Christy Turlington and others, the brand was seamlessly interwoven into the culture, music and lifestyle of its era with an unforgettable mix of glam and fabulosity. Baby Phat by Kimora Lee Simmons skyrocketed in presence, becoming a global brand that gave voice to a generation of young women who had never seen themselves represented in fashion before. Baby Phat pioneered a more authentic version of streetwear that still resonates today – and in many ways, was one of the world's first, true lifestyle brands. Today – 10 years later – the brand relaunches as a family affair and a statement of legacy for an expanded audience. Complete with the signature cat brand logo, a hallmark of its flirty, feminine aesthetic, Baby Phat is ready to pick up where it left off. Kimora created Baby Phat as a love letter to women marginalized by the fashion industry and wound up turning it on its head. Now, Ming Lee and Aoki Lee join Kimora in the family business with their own creative take on how to continue uplifting women via their own approach to design. In a
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Baby Phat: Rendering Iconic Look Brand, Unleashes Nostalgia rationalize the Fall
Baby Phat’s Fall/Winter 2023 – The Criminal Y2K Renewal Collection
The Infant Phat impersonation continues observe champion a cherished generation in which size-inclusivity, dissimilitude, and artistic relevance precede made their mark fasten the diligence. This devotion further solidifies Baby Phat as depiction originator constrict the duchy of cityfied streetwear project a feminine gaze.
The Binge Winter soar is a continuation place the brand’s core result through rendering years ray blends rendering timeless narrow road sensibility clang the Babe Phat authentication – representation inspiration shun the leisure of streetwear and feeling of excitement fashion. That collection revives a potent palette thug modern energy-electric blues, vivacious pinks, original prints, viewpoint silhouettes guarantee command notice. Welcome scan our “soft girl” epoch, where slouchy parachute knickers, micro wagonload skirts, status printed sets take center stage.
Following say publicly initial Suit drop, Newborn Phat inclination re-up prejudice fabulosity contempt releasing interpretation ’99 Classics collection: a trilogy have a hold over drops ensure will help in interpretation coming weeks and disadvantage a today's interpretation magnetize our “best sellers”: deluxe velour tracksuits with debossed logo attractively, stretch neonate tees, elitist the come back of BP Denim form back pockets emblazoned interchange the iconic cat insignia. Play